Showing posts with label Internet Marketing. Show all posts
Showing posts with label Internet Marketing. Show all posts
Friday, July 13, 2012
7 Easy Secrets to Understanding Web Statistics
Understanding what your visitors do on your site is crucial information. If your visitors proceed to purchase a product but then a large majority leaves the site when they get to a specific page in the order process, you need to know about it. It could be that this page is confusing or hard to use. Fixing it could increase your sales by 200%. This is just an example; there are many reasons why you want a detailed analysis of your site visitors.
Most website hosting services offer a stats package that you can study. If you're not sure where this is, call up your hosting service and ask them. Statistics are a vital part of tracking your marketing progress. If you don't have access to website statistics get a package that can help you in this area. Do not get a counter that simply shows how many visitors you've had. You'll be missing out on vital information that can help strengthen weaknesses in your site.
A good website hosting service offers traffic logs that provide an invaluable insight into the traffic being referred to a web site from various sources such as search engines, directories and other links.
Unfortunately traffic tracking provided by web hosting services is often in the form of raw traffic log files or other difficult to understand cryptic formats. These log files are basically text files that describe actions on the site. It is literally impossible to use the raw log files to understand what your visitors are doing. If you do not have the patience to go through these huge traffic logs, opting for a traffic-logging package would be a good idea.
Basically, two options are available to you and these are: using a log analysis package or subscribing to a remotely hosted traffic logging service. A remotely hosted traffic logging service may be easy to use and is generally the cheaper option of the two. WebTrends Live and HitsLink are two good, remotely hosted, traffic-monitoring services worth considering. However, WebTrends Live is a more complicated system and is suitable for larger ecommerce websites. "SuperStats" is another recommended traffic logging service.
These services do not use your log files. Typically a small section of code is placed on any page you want to track. When the page is viewed, information is stored on the remote server and available in real time to view in charts and tables form.
Log analysis packages are typically expensive to buy and complex to set up. Apart from commercial packages there are also some free log analysis packages available, such as Analog.
A good traffic logging service would provide statistics pertaining to the following:
1 How many people visit your site?
2 Where are they from?
3 How are visitors finding your site?
4 What traffic is coming from search engines, links from other sites, and other sources?
5 What keyword search phrases are they using to find your site?
6 What pages are frequented the most - what information are visitors most interested in?
7 How do visitors navigate within your web site?
Knowing the answers to these and other fundamental questions is essential for making informed decisions that maximize the return on investment (ROI) of your web site investment.
The most important aspect of tracking visitors to your website is analyzing all the statistics you get from your tracking software. The three main statistics that will show your overall progress are hits, visitors and page views. Hits are tracked when any picture or page loads from your server on to a visitor's browser. Hits, however, can be very misleading. It is quite an irrelevant statistic for your website.
The statistic that is probably the most important for a website is Page Views/Visitors. This gives you a good indication of two things. First, how many people are coming to your site, and secondly how long are they staying on your site. If you have 250 visitors and 300 page views you can figure that most visitors view one page on your site and then leave. Generally, if you're not getting 2 page views per visitor then you should consider upgrading your site's content so your visitors will stay around longer.
If you see the number of visitors you have increasing as well as the number of page views per visitor increasing then keep up the good work! Always look for this stat as an overall barometer of how your site design is going and if your marketing campaigns are taking hold.
Also, a good stat to look for is unique visitors. Once a person visits your site they will not be added to the unique visitors' category if they visit again. This is a good way to track new visitors to your website.
Page views are a good indication of how "sticky" your website is. A good statistic to keep is Page Views divided by the number of Visitors you have. This statistic will give you a good idea if your content is interesting and if your visitors are staying on your site for a long time and surfing.
Some people are intimidated by web traffic statistics (mostly because of the sheer volume of data available), but they shouldn't be. While there are many highly specialized statistics that can be used for more in-depth web traffic analysis, the above areas alone can provide invaluable information on your visitors and your website performance. Remember- this data is available for a reason. It's up to you to use it.
Friday, December 10, 2010
John Reese's Top Traffic Secrets
Track all sources of traffic generation.
John Reese stresses the need to track where all traffic comes from and at what cost. It is crucial to know exactly how many sales, newsletter sign-ups, or other leads your particular marketing campaigns generating. This enables you to work smarter and not harder. By tracking all traffic to your site you can make twice as much while working fifty percent less.
Content is King
On the internet, people are searching for one thing....... Content! Load your website with as much content as possible. Then, continuously add content. Search engines love information and they will love your site if you've got lots of it. There's plenty of free content for the taking on the internet. You can load up your site with articles from article directories like ezinearticles.com. Or, you could be like John and use content from the public domain. Or, you can use content that is in the creative commons. This type is now easier than ever to find now that Yahoo and others have come out with a search engine designed specifically for content that is in the creative commons.
An affiliate program is critical to maximum traffic and sales. Lots of internet marketers don't take advantage of this powerful traffic-generating technique. An affiliate program allows you to have your own personal salesman spread all over the web. The best part about it is that there is absolutely no risk involved but tons of traffic and sales to gain. Your website simply cannot grow to its full potential without an effective affiliate program.
Banner Ads
John Reese advocates the use of banner ads during a time when they are largely an untapped marketing source. Banner ads are one of the most overlooked sources of targeted traffic online.
Also, banner ads are now one of the cheapest sources of targeted traffic. In the late 1990's during the dot-com boom, people were selling banner ads for $40 and $50 CPM. Then the dot-com bubble hit and these rates hit the floor. You can now buy banner ads dirt cheap, at $1 to $1.50 CPM. This is $1 for 1,000 banner impressions. The key here is to find the perfect place to advertise that will send targeted, willing to buy customers to your site.
Create viral reports that can quickly spread around the internet. This method works best when you have an affiliate program. Allow others to brand your report in order to encourage its distribution.
A quality free report can be a powerful promoter when passed around the internet. This same phenomenon can occur when you submit your articles to article directories and popular newsletters.
Take advantage of your virtual real estate.
Take advantage of the different parts of your website. Don't let any of your web pages go to waste. You can do this by adding a link to another one of your web sites or pages on your thank-you or sales confirmation pages. If you have articles on your site, place links to related articles on the bottom of the page. The longer you keep a visitor at your web site, the more valuable they become.
It is very important to funnel traffic from within the multiple sites you may have.
Continually seek out other web sites to link to you. Now, we're not just talking about any kind of link here, but powerful, traffic-generating links from respected sites. Here are some quick suggestions:
Send a related web site an article that you have written and allow them to display it on their website with a resource box at the end. Offer to exchange articles and tell them about the benefits of doing so.
Allow multiple, related web sites to distribute your free e-book or report. All web masters are looking to add value to their web site, why not make it easy for them.
There are unlimited possibilities, be creative!
Online group participation can produce a no-cost stream of traffic and sales.
Get involved in email discussion lists, online groups and forums that are related to your target market. Becoming involved in discussions makes you very credible. Traffic from forums can produce a much higher sales conversion rate.
This method can produce quite a bit of sales for you just by helping others out. Not to mention, you'll learn a lot along the way.
John Reese stresses the need to track where all traffic comes from and at what cost. It is crucial to know exactly how many sales, newsletter sign-ups, or other leads your particular marketing campaigns generating. This enables you to work smarter and not harder. By tracking all traffic to your site you can make twice as much while working fifty percent less.
Content is King
On the internet, people are searching for one thing....... Content! Load your website with as much content as possible. Then, continuously add content. Search engines love information and they will love your site if you've got lots of it. There's plenty of free content for the taking on the internet. You can load up your site with articles from article directories like ezinearticles.com. Or, you could be like John and use content from the public domain. Or, you can use content that is in the creative commons. This type is now easier than ever to find now that Yahoo and others have come out with a search engine designed specifically for content that is in the creative commons.
An affiliate program is critical to maximum traffic and sales. Lots of internet marketers don't take advantage of this powerful traffic-generating technique. An affiliate program allows you to have your own personal salesman spread all over the web. The best part about it is that there is absolutely no risk involved but tons of traffic and sales to gain. Your website simply cannot grow to its full potential without an effective affiliate program.
Banner Ads
John Reese advocates the use of banner ads during a time when they are largely an untapped marketing source. Banner ads are one of the most overlooked sources of targeted traffic online.
Also, banner ads are now one of the cheapest sources of targeted traffic. In the late 1990's during the dot-com boom, people were selling banner ads for $40 and $50 CPM. Then the dot-com bubble hit and these rates hit the floor. You can now buy banner ads dirt cheap, at $1 to $1.50 CPM. This is $1 for 1,000 banner impressions. The key here is to find the perfect place to advertise that will send targeted, willing to buy customers to your site.
Create viral reports that can quickly spread around the internet. This method works best when you have an affiliate program. Allow others to brand your report in order to encourage its distribution.
A quality free report can be a powerful promoter when passed around the internet. This same phenomenon can occur when you submit your articles to article directories and popular newsletters.
Take advantage of your virtual real estate.
Take advantage of the different parts of your website. Don't let any of your web pages go to waste. You can do this by adding a link to another one of your web sites or pages on your thank-you or sales confirmation pages. If you have articles on your site, place links to related articles on the bottom of the page. The longer you keep a visitor at your web site, the more valuable they become.
It is very important to funnel traffic from within the multiple sites you may have.
Continually seek out other web sites to link to you. Now, we're not just talking about any kind of link here, but powerful, traffic-generating links from respected sites. Here are some quick suggestions:
Send a related web site an article that you have written and allow them to display it on their website with a resource box at the end. Offer to exchange articles and tell them about the benefits of doing so.
Allow multiple, related web sites to distribute your free e-book or report. All web masters are looking to add value to their web site, why not make it easy for them.
There are unlimited possibilities, be creative!
Online group participation can produce a no-cost stream of traffic and sales.
Get involved in email discussion lists, online groups and forums that are related to your target market. Becoming involved in discussions makes you very credible. Traffic from forums can produce a much higher sales conversion rate.
This method can produce quite a bit of sales for you just by helping others out. Not to mention, you'll learn a lot along the way.
Tuesday, April 6, 2010
Checklist Before Starting a Home Based Business
When you are looking for a home business opportunity, it is important to make sure that you are aware of all that you will be required to bring to the equation. This can help save you a lot of confusion and money by avoiding opportunities that require too much from you to get started. Here is a checklist of thing that you should consider before selecting a home business opportunity.
1. Do you need to get a license to run the business? Many states require that businesses get a license before they are allowed to open. This includes home businesses in many locations. Check with your local government agencies to see what you will need to have in place to start your own home business.
2. Do you need a zoning permit? If you have a home business opportunity that requires doing actual business with the public, you are going to need to make sure that you will not be in violation of any zoning laws. Most cities have very strict residential zoning requirements and it is not hard to violate them. Make sure that the type of business you want to start will be acceptable to run at your current location.
3. How much equipment will you need to buy? You’ll need to know exactly how much money you’re going to have to spend to get your business operational. While some home business opportunities require just a computer, others may need a special printer, extra software, additional gadgets or even heavy equipment. This can add up in a short period of time. Make sure that you are aware of all the expenses that you will incur before you start up.
4. Do you have enough space in your home to devote to your business? Running an informational company is one thing, but if you are going to be stocking products in your home, you’re going to need enough space. For tax purposes, you’re also going to have to have a room that is completely devoted to your home business. This means no kid’s toys, or anything from your normal family life can intrude on this room. If you don’t have this kind of space you may need to add on to your home to accommodate your business.
5. Will you need to purchase any insurance? If you are doing business with the public at your home, you will need to get liability insurance. This will help protect you if anyone falls on your property or injures themselves in anyway. If you will be storing products, you will need to have them insured in case there is a flood or they get damaged in any way.
Lastly, you may want to consider business protection insurance that will help you in the event of any copyright infringement claims or other common complaints. Don’t forget your own health insurance, or any insurance that you may need to provide for employees. This can add up quickly and increase your overall start up costs.
1. Do you need to get a license to run the business? Many states require that businesses get a license before they are allowed to open. This includes home businesses in many locations. Check with your local government agencies to see what you will need to have in place to start your own home business.
2. Do you need a zoning permit? If you have a home business opportunity that requires doing actual business with the public, you are going to need to make sure that you will not be in violation of any zoning laws. Most cities have very strict residential zoning requirements and it is not hard to violate them. Make sure that the type of business you want to start will be acceptable to run at your current location.
3. How much equipment will you need to buy? You’ll need to know exactly how much money you’re going to have to spend to get your business operational. While some home business opportunities require just a computer, others may need a special printer, extra software, additional gadgets or even heavy equipment. This can add up in a short period of time. Make sure that you are aware of all the expenses that you will incur before you start up.
4. Do you have enough space in your home to devote to your business? Running an informational company is one thing, but if you are going to be stocking products in your home, you’re going to need enough space. For tax purposes, you’re also going to have to have a room that is completely devoted to your home business. This means no kid’s toys, or anything from your normal family life can intrude on this room. If you don’t have this kind of space you may need to add on to your home to accommodate your business.
5. Will you need to purchase any insurance? If you are doing business with the public at your home, you will need to get liability insurance. This will help protect you if anyone falls on your property or injures themselves in anyway. If you will be storing products, you will need to have them insured in case there is a flood or they get damaged in any way.
Lastly, you may want to consider business protection insurance that will help you in the event of any copyright infringement claims or other common complaints. Don’t forget your own health insurance, or any insurance that you may need to provide for employees. This can add up quickly and increase your overall start up costs.
Monday, February 1, 2010
What's Your Passion?
What's Your Passion?
Word Count:
413
Summary:
Okay, you've decided you want to make money with Affiliate Marketing. So, you join some affiliate programs and start submitting free ads to newsletters and free advertising classifieds sites. You're going to make BIG money now -- right?
Keywords:
marketing, affiliate marketing, internet marketing
Article Body:
Okay, you've decided you want to make money with Affiliate Marketing. So, you join some affiliate programs and start submitting free ads to newsletters and free advertising classifieds sites. You're going to make BIG money now -- right?
Nope! Sorry! Just sending out a few ads is not going to do it. Not if you want to be a real success.
You must first determine your passion. I mean other than making the money! What is your hobby? What do you know how to do REALLY well? What is your job? Everyone has something that is their own special talent. Find yours.
You probably have more than one thing that you are very interested in and do well. See if you can find five (ten if you're really ambitious). Write them down in a list. Remember, you are going to be spending a lot of time working with this subject. Make sure you enjoy it!
Go down each item on your list. Start writing a rough outline of everything you know about the topic. It doesn't have to be elaborate. This is just to give you an idea of how much information is available for a given subject.
Try mind mapping. Write down the main subject of your idea. Draw a circle around it. Now, start thinking of sub-categories that are related to your main category. Draw a line from your main category and end it with a circle. Put the sub-category title inside this circle. Find as many sub-categories (and sub-sub-categories) as you can.
Go through each of your interests with this procedure. Choose the one that you know the most about and that you can write about comfortably.
What if you "think" you don't know enough about your topic? Then, do some research. Read books and magazines. Do some searches on the Internet. Who knows? You might find an area, a niche, that is just waiting for you to fill it with useful information.
There's a lot more to affiliate marketing, of course. But the first step is to find your passion. Your "passion" doesn't have to be making money on the Internet. It can be cooking, sewing, billiards, or whatever. In fact, it's better if you find a niche that isn't in the online marketing arena because that's what nearly everyone else is doing.
Make your topic unique. Make it yours. And make it your passion. It will pay you well.
Word Count:
413
Summary:
Okay, you've decided you want to make money with Affiliate Marketing. So, you join some affiliate programs and start submitting free ads to newsletters and free advertising classifieds sites. You're going to make BIG money now -- right?
Keywords:
marketing, affiliate marketing, internet marketing
Article Body:
Okay, you've decided you want to make money with Affiliate Marketing. So, you join some affiliate programs and start submitting free ads to newsletters and free advertising classifieds sites. You're going to make BIG money now -- right?
Nope! Sorry! Just sending out a few ads is not going to do it. Not if you want to be a real success.
You must first determine your passion. I mean other than making the money! What is your hobby? What do you know how to do REALLY well? What is your job? Everyone has something that is their own special talent. Find yours.
You probably have more than one thing that you are very interested in and do well. See if you can find five (ten if you're really ambitious). Write them down in a list. Remember, you are going to be spending a lot of time working with this subject. Make sure you enjoy it!
Go down each item on your list. Start writing a rough outline of everything you know about the topic. It doesn't have to be elaborate. This is just to give you an idea of how much information is available for a given subject.
Try mind mapping. Write down the main subject of your idea. Draw a circle around it. Now, start thinking of sub-categories that are related to your main category. Draw a line from your main category and end it with a circle. Put the sub-category title inside this circle. Find as many sub-categories (and sub-sub-categories) as you can.
Go through each of your interests with this procedure. Choose the one that you know the most about and that you can write about comfortably.
What if you "think" you don't know enough about your topic? Then, do some research. Read books and magazines. Do some searches on the Internet. Who knows? You might find an area, a niche, that is just waiting for you to fill it with useful information.
There's a lot more to affiliate marketing, of course. But the first step is to find your passion. Your "passion" doesn't have to be making money on the Internet. It can be cooking, sewing, billiards, or whatever. In fact, it's better if you find a niche that isn't in the online marketing arena because that's what nearly everyone else is doing.
Make your topic unique. Make it yours. And make it your passion. It will pay you well.
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