Remember the one-on-every corner dimly lit brew pub or tavern, beer-soaked carpeting and Joe the Bartender, a long row of customers with their glasses of watery mass-produced beer, all staring at a flickering television? Versions of these drinking establishments certainly still exist but their heyday as the gathering place of choice is over. In fact this rather depressing era was only a hiatus in America’s rich brew pub history.
In 1634 the Puritans licensed the first brew pub in New England with ale brewed on the premises. Their idea was to steer drinkers away from the higher alcohol content of rum and whiskey. During this period, they also passed legislation ensuring the quality of the product. This tradition of local beer brewing paired with brewing excellence continued until the time of prohibition in the 1920’s. European immigrants were the driving force behind this tradition, not only in transporting time-honored recipes and methods, but also in flavoring the atmosphere of their taverns with the customs and décor of their home countries. The Dutch and the English, then the Germans in the 19th century brought the family atmosphere of the old world to their adopted land.
Post-prohibition, the traditions and style of immigrant brewing were disappearing. By the end of the 1970’s only light lager was selling in any significant volume, driven by big business marketing campaigns. At that point there were only 44 breweries in the United States. Yet a movement was on the way that would reverse this trend.
In the 1970’s people were traveling in great numbers. It was the in thing to do and Europe was the inexpensive destination. These travelers returned to America with a taste for real beer and an appreciation of quaffing in agreeable, charming surroundings. With a sneer of disapproval at the state of watering holes in their native land, many opened their own breweries and brew pubs in the European style. In 1982 U.S. legislation finally allowed food to be served in breweries and the brew pub was ‘reborn’.
Our brew pubs today represent a resurgence of tradition and ambience reminiscent of earlier times. As beer is once again brewed on the premises or in partnership with microbreweries, twinned with pubs in which to serve their products, brew pubs have taken new pride, not only in the beverages they create but also in the brew pub venue itself. No longer supplied by wholesalers of mass-produced products, these are generally owner-operated businesses with a reputation to protect.
The European beer garden was and is an oasis in working life, a neighborhood gathering focal point offering more than just a place to drink beer. This healthy, social atmosphere is reflected in the modern brew pub. Polished mirrors, exposed beams, glasses and bottles proudly displayed, revolving ceiling fans, and menus full of imaginative twists on traditional pub fare – the modern brew pub is a showcase for the brewery’s products.
If you find yourself in the position of a stranger in a strange town, dropping in to your neighborhood brew pub might be the answer. Here is a social setting ideal for meeting the locals, playing a game of darts and sampling fine quality beers, ales and ciders. If you are traveling with the family, by-pass the fast food chains and seek out the local brew pub. Many are family run and family friendly, reasonably priced with an emphasis on responsible enjoyment, and with food a cut above the cardboard box brigade. Operating as restaurants, brew pubs rarely have an age restriction.
Some of you may remember George Orwell’s famous review of his favorite public house, “The Moon under Water”. Though completely fictional, he describes with affection the ten best qualities of the place, from the ornamental mirrors behind the bar to the sound of children’s laughter. Says Mr. Orwell, “If you are asked why you favour a particular public house, it would seem natural to put the beer first, but the thing that most appeals to me about “The Moon under Water” is what people call its “atmosphere”. Given the quality and ambience of today’s brew pubs, I believe George would be pleased.
Showing posts with label brewer. Show all posts
Showing posts with label brewer. Show all posts
Sunday, March 14, 2010
Thursday, February 25, 2010
Beer Brewing Big And Creative In America
Breweries in America are growing at an exponential rate. Beer brewing is becoming big business with a resurgence of traditional types of ales and lagers combining with more exotic offerings. With a colourful history, beer carries on its controversial way to regain the traditional role it’s always played as an every-day beverage, while taking on a more creative flavour to please every palate.
Back in 1620, when the Mayflower came to America’s shores, the boat fell a bit short of its destination due to a shortage of beer, according to a passenger’s journal. One doesn’t think Puritans would have drunk beer – they were Puritans, after all - however this was the every-day drink of choice. People drank beer as we drink pop, juice, milk and water today. Each tavern and inn brewed its own beer.
It is only in modern society that we see beer as having a perilous quality. There were no laws governing beer brewing and drinking. There were no police roadblocks to catch drunk drivers. How much damage could a horse and cart inflict? Certainly there were no scantily-clad women prancing about at parties, drinking beer and impressing men with their sudsy sexiness. Beer was an every-day beverage drunk by everyone in the household from adult to child. When the Mayflower arrived, the people discovered that the Natives made their beer from maize. Wonder which beer was drunk at the first Thanksgiving? This may have been the first ever “Bring Your Own Beer (BYOB).”
The United States has become an international contender in beer brewing and the country can hold its own when in competition with other countries that are notorious for making amazing beer. The U.S. prohibition slowed things down a little, but in the 21st century, things seem to be heating up for American breweries. According to the Brewer’s Association, nearly 7 million barrels of beer will be made and drunk by Americans in 2006. That’s a lot of kegs, bottles, pints and glasses!
Online there are multitudes of sites about beer: beer brewing magazines to read like “Yankee Brew News” and “Brewery News;” breweries to visit; associations for beer-makers to join like the Brewer’s Association; festivals to attend like the Barleywine Festival in Buffalo, New York; and competitions to enter like the World Beer Cup held in Seattle, Washington. Of these sites, about 85% are based in the U.S. so the Americans seem to be leading the pack!
During the 1960s, 70s and 80s, beer in America was primarily made and distributed by large beer brewing companies. In the early 1980s, many of the states passed legislation that allowed the smaller microbreweries to get in on the action. The large companies still do big business, but many patrons are fussy and want high-quality, exclusive beers; they are the “yuppies” of beer drinkers. In and around any city in America, there are anywhere from 2 to 20 breweries within a 15-mile radius of that city and the numbers are growing. Some states have more breweries than others. Each microbrewery has a family tradition they want to maintain and each beer is different; a return to the old days when two taverns a mile apart had two different-tasting beers.
The breweries have gone back to creating beers that are made from all-natural ingredients like malt, hops and yeast. They produce traditional lagers and ales together with exotic beers that have a hint of spices, vanilla, caramel, coriander and anise. One brewery, found online, uses rose hips in their beer. Usually used for tea, rose hips must provide an interesting taste to beer. Lemon coriander beer may be quite refreshing on a hot day.
Soon we will be having discussions about what type of beer goes best with chicken or beef. We’ll hear opinions like: “The caramel-flavoured beer would go great with that cheesecake; a sweet beer just made for dessert.” Is that beer good for pasta? Would it be better with a roast beef dinner? Already there are countless beer-tasting functions. Is beer the new wine? Is there a “twirl-glass-sniff-liquid-swish-in-mouth” process for beer? Like martinis, there are excessive amounts of beer types. Perhaps the process should be expedited; Beertinis for everyone!
The beer brewing companies in America, found online, emphasize the importance of quality. They discuss the importance of tradition. They discuss the importance of bringing beer back to its every-day role played for thousands of years. This time, breweries also seem to feel beer can be creative-tasting and still be in demand.
Back in 1620, when the Mayflower came to America’s shores, the boat fell a bit short of its destination due to a shortage of beer, according to a passenger’s journal. One doesn’t think Puritans would have drunk beer – they were Puritans, after all - however this was the every-day drink of choice. People drank beer as we drink pop, juice, milk and water today. Each tavern and inn brewed its own beer.
It is only in modern society that we see beer as having a perilous quality. There were no laws governing beer brewing and drinking. There were no police roadblocks to catch drunk drivers. How much damage could a horse and cart inflict? Certainly there were no scantily-clad women prancing about at parties, drinking beer and impressing men with their sudsy sexiness. Beer was an every-day beverage drunk by everyone in the household from adult to child. When the Mayflower arrived, the people discovered that the Natives made their beer from maize. Wonder which beer was drunk at the first Thanksgiving? This may have been the first ever “Bring Your Own Beer (BYOB).”
The United States has become an international contender in beer brewing and the country can hold its own when in competition with other countries that are notorious for making amazing beer. The U.S. prohibition slowed things down a little, but in the 21st century, things seem to be heating up for American breweries. According to the Brewer’s Association, nearly 7 million barrels of beer will be made and drunk by Americans in 2006. That’s a lot of kegs, bottles, pints and glasses!
Online there are multitudes of sites about beer: beer brewing magazines to read like “Yankee Brew News” and “Brewery News;” breweries to visit; associations for beer-makers to join like the Brewer’s Association; festivals to attend like the Barleywine Festival in Buffalo, New York; and competitions to enter like the World Beer Cup held in Seattle, Washington. Of these sites, about 85% are based in the U.S. so the Americans seem to be leading the pack!
During the 1960s, 70s and 80s, beer in America was primarily made and distributed by large beer brewing companies. In the early 1980s, many of the states passed legislation that allowed the smaller microbreweries to get in on the action. The large companies still do big business, but many patrons are fussy and want high-quality, exclusive beers; they are the “yuppies” of beer drinkers. In and around any city in America, there are anywhere from 2 to 20 breweries within a 15-mile radius of that city and the numbers are growing. Some states have more breweries than others. Each microbrewery has a family tradition they want to maintain and each beer is different; a return to the old days when two taverns a mile apart had two different-tasting beers.
The breweries have gone back to creating beers that are made from all-natural ingredients like malt, hops and yeast. They produce traditional lagers and ales together with exotic beers that have a hint of spices, vanilla, caramel, coriander and anise. One brewery, found online, uses rose hips in their beer. Usually used for tea, rose hips must provide an interesting taste to beer. Lemon coriander beer may be quite refreshing on a hot day.
Soon we will be having discussions about what type of beer goes best with chicken or beef. We’ll hear opinions like: “The caramel-flavoured beer would go great with that cheesecake; a sweet beer just made for dessert.” Is that beer good for pasta? Would it be better with a roast beef dinner? Already there are countless beer-tasting functions. Is beer the new wine? Is there a “twirl-glass-sniff-liquid-swish-in-mouth” process for beer? Like martinis, there are excessive amounts of beer types. Perhaps the process should be expedited; Beertinis for everyone!
The beer brewing companies in America, found online, emphasize the importance of quality. They discuss the importance of tradition. They discuss the importance of bringing beer back to its every-day role played for thousands of years. This time, breweries also seem to feel beer can be creative-tasting and still be in demand.
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